Big Data and Social Media Help NASCAR Lap the Competition
In 2009, NASCAR was in an unenviable spot. The economic recession, a changing media landscape and several other factors crashed down simultaneously on the racing company. “Rising fuel prices hit our...
View ArticleTop 7 Digital Industry News and Trends From This Week.
Welcome to the The StrataBlog Round Up Don’t have time scour the entire web and read every blog out there about the digital market today? Don’t worry we have you covered. Here is everything you should...
View ArticleREAD.THIS.OR.DIE. How to reach the working post-grad. 22-28
Did that catch your attention? You made it this far, so it must have. But now you are starting to see this isn’t a life or death situation, and that I may have used that title to trick you into reading...
View ArticleAre You Using These 5 ABM Metrics?
Do you ever wonder if your business-to-business (B2B) marketing strategies are working? At some point, most marketers run into the question of how to measure their results. It’s crucial to gain insight...
View ArticleIt’s time for Facebook & Google to be worried about Amazon
Amazon has recently been beefing up its ad business, and Wall Street is starting to take notice. The e-commerce giant is predicted to pull in $5 billion in ad revenue. Although Amazon would only make...
View ArticleThe Social Media Competition
The social media competition is in its all-time prime. Snapchat and Instagram entered the market around the same time over 6 years ago. Since then, we have seen the never-ending competition between the...
View ArticleFacebook Has More Power Than Ever
Now that the social media network has reached 2 billion monthly users, Facebook has more power than ever. Recently, Mark Zuckerberg hosted Facebook’s first ever Community-Summit in Chicago. He...
View ArticleHow Facebook Taught Bots to Mimic Facial Expressions
We’ve dealt a little with bots and artificial intelligence, but we really don’t know what it is going to be like once it really takes off. Right now, there are chat bots and automated telemarketers. We...
View ArticleSalesforce is Making a Momentous Push into Advertising
At SalesForce’s recent Dreamforce Convention, they announced they will be partnering with Google Analytics and combining their data pools. This will allow marketers to have access to stats from both...
View ArticleThe End of Facebook’s ‘M’ Virtual Assistant is Just the Beginning
Back in August of 2015, Facebook first announced the launched of its’ Virtual Assistant. Though not everyone has had the pleasure of testing the Virtual Assistant. As of April 2017, it has only been...
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